Influencer Marketing moves at a dizzying speed.
Keep up to date with our insider thoughts on the latest industry news, insights and trends.
IM Asia.
How can brands jump into direct to avatar [D2A] commerce?
Direct to avatar (D2A) commerce is a relatively new concept, having only emerged on the market in...
5 minute read
What can brands learn from the gaming industry?
Many brand managers have watched the success stories surrounding the gaming industry and wonder how...
4 minute read
How will the Creator Economy impact the Influencer Marketing industry?
Social media outlets are set to introduce new creator monetization features. These will open...
5 minute read
How can brands embrace NFTs in their marketing strategies?
In this digital era, companies are battling for differentiation across platforms and against...
5 minute read
How are AR & VR shaping social and livestream commerce for Beauty Brands?
There is no question that augmented reality (AR) and virtual reality (VR) are impacting the world...
7 minute read
Why video content is the future of influencer marketing.
Movies. They are important from both an artistic perspective and as educational tools. And their...
3 minute read
Meme Marketing.
Memes. They are ubiquitous in internet culture and have garnered a reputation as the basest form of...
3 minute read
The rise of plant influencers and the value of niche content.
At its beginning, 2020 seemed like it would be just another year. Influencer marketing had seen...
3 minute read
What we can learn from Sina Weibo?
The “Chinese Twitter.” You might have heard this moniker used in reference to the Sina Weibo...
3 minute read