Influencer Marketing moves at a dizzying speed.
Keep up to date with our insider thoughts on the latest industry news, insights and trends.
IM Asia.
How will the Creator Economy impact the Influencer Marketing industry?
Social media outlets are set to introduce new creator monetization features. These will open...
5 minute read
How can brands embrace NFTs in their marketing strategies?
In this digital era, companies are battling for differentiation across platforms and against...
5 minute read
How are AR & VR shaping social and livestream commerce for Beauty Brands?
There is no question that augmented reality (AR) and virtual reality (VR) are impacting the...
7 minute read
Why video content is the future of influencer marketing.
Movies. They are important from both an artistic perspective and as educational tools. And their...
3 minute read
Meme Marketing.
Memes. They are ubiquitous in internet culture and have garnered a reputation as the basest form...
3 minute read
The rise of plant influencers and the value of niche content.
At its beginning, 2020 seemed like it would be just another year. Influencer marketing had seen...
3 minute read
What we can learn from Sina Weibo?
The “Chinese Twitter.” You might have heard this moniker used in reference to the Sina Weibo...
3 minute read