News.

Influencer Marketing moves at a dizzying speed.

Keep up to date with our insider thoughts on the latest industry news, insights and trends.

Global Insights.

IM Asia., Global Insights., IM North America., IM LATAM., IM EMEA.

What can brands learn from the gaming industry?

Many brand managers have watched the success stories surrounding the gaming industry and wonder...
4 minute read
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IM Asia., Global Insights., IM North America., IM LATAM., IM EMEA.

How will the Creator Economy impact the Influencer Marketing industry?

Social media outlets are set to introduce new creator monetization features. These will open...
5 minute read
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Global Insights., IM EMEA.

How can influencer marketing empower banks & raise consumer trust?

Influencer marketing has the potential to raise brand awareness and boost sales by increasing...
5 minute read
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Global Insights., IM North America., IM EMEA.

The battle of the short video format.

Short-form video has become wildly popular as of late and brands are only just beginning to...
4 minute read
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Global Insights., IM North America., IM EMEA.

The power behind brand and influencer co-creation.

Businesses are just beginning to understand the power of social listening when combined with...
3 minute read
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Global Insights., IM North America., IM EMEA.

Marketing more inclusively: an insight into the world at Bumble

The past year has brought diversity and representation to the forefront of conversations, and...
3 minute read
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IM Asia., Global Insights., IM North America., IM EMEA.

How are AR & VR shaping social and livestream commerce for Beauty Brands?

There is no question that augmented reality (AR) and virtual reality (VR) are impacting the...
7 minute read
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Global Insights., IM EMEA.

How is livestream content revolutionising the in-store experiences for brands?

The COVID-19 health crisis has led to shifts in consumer behaviour. As a result, retailers need...
8 minute read
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Global Insights., IM North America., IM EMEA.

How to use clubhouse & influencer marketing to build a loyal community?

Businesses are constantly looking for the best ways of being able to evolve and grow, and to...
7 minute read
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Global Insights., IM EMEA.

How algorithms are changing the way we behave?

Algorithms. For many of us, they are the cornerstones of our digital lives, a key that unlocks...
3 minute read
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