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Services.
Our Work.
Influencers.
News.
MG Talent.
Podcast.
Contact Us.
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News.
Influencer Marketing moves at a dizzying speed.
Keep up to date with our insider thoughts on the latest industry news, insights and trends.
Global Insights.
Global Insights.
Is the social entertainment era reshaping influencer marketing?
It’s no secret that social media platforms are constantly evolving; be that a new algorithm,...
2 minute read
Read More
Global Insights.
Sustainability and marketing: how do influencers amplify a brand’s impact?
In the age of social media, where consumers are more vocal than ever and transparent...
3 minute read
Read More
Global Insights.
How TikTok is changing Gen Z shopping habits.
With over 1,000,000 active users, TikTok has stood out in the past years as a key space for...
4 minute read
Read More
Global Insights.
How is the rise of sonic branding impacting digital marketing?
Audio logos, jingles, soundbites and sonic trademarks: seconds of sounds that can lead consumers to...
3 minute read
Read More
Global Insights.
How crypto creators are inspiring audiences to diversify investments.
The community of crypto creators has experienced huge growth in the past years, following the boom...
3 minute read
Read More
Global Insights.
What is the true measurement of success in an influencer campaign?
Influencer marketing was a $13 billion industry in 2021. The growth potential of this market...
4 minute read
Read More
Global Insights.
How is YouTube tapping into Livestream Shopping?
Livestream shopping is growing in popularity as an effective strategy to boost customer loyalty and...
4 minute read
Read More
Global Insights.
How will China lead eCommerce in 2022? Trends to watch.
The global pandemic has caused a lot of unrest for the retail sector, shifting consumer behaviour...
4 minute read
Read More
IM Asia.
,
Global Insights.
,
IM North America.
,
IM LATAM.
,
IM EMEA.
How can brands jump into direct to avatar [D2A] commerce?
Direct to avatar (D2A) commerce is a relatively new concept, having only emerged on the market in...
5 minute read
Read More
IM Asia.
,
Global Insights.
,
IM North America.
,
IM LATAM.
,
IM EMEA.
What can brands learn from the gaming industry?
Many brand managers have watched the success stories surrounding the gaming industry and wonder how...
4 minute read
Read More
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Topics
Global Insights
IM EMEA
IM North America
IM LATAM
IM Asia
White Papers.
Podcast: Influencer Marketing Uncovered.
