News.

Influencer Marketing moves at a dizzying speed.

Keep up to date with our insider thoughts on the latest industry news, insights and trends.

Global Insights., IM EMEA.

Snapchat: why brands should be paying attention?

It’s been ten years since Snapchat first burst onto the social media scene in a blaze of ephemeral...
4 minute read
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Global Insights.

Gen-Z: rethinking beauty in the age of inclusivity.

Beauty. It is defined as a combination of qualities, such as shape, colour, or form, that pleases...
3 minute read
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IM Asia., Global Insights., IM North America., IM LATAM., IM EMEA.

Why video content is the future of influencer marketing.

Movies. They are important from both an artistic perspective and as educational tools. And their...
3 minute read
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IM Asia., Global Insights., IM EMEA.

Meme Marketing.

Memes. They are ubiquitous in internet culture and have garnered a reputation as the basest form of...
3 minute read
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IM Asia., IM EMEA.

The rise of plant influencers and the value of niche content.

At its beginning, 2020 seemed like it would be just another year. Influencer marketing had seen...
3 minute read
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Global Insights., IM EMEA.

All about podcasts.

Humans are visual creatures. In fact, ninety percent of the information sent to the brain is visual...
4 minute read
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Global Insights., IM EMEA.

Is PR still relevant in 2020?

In 2011, under pressure to remain relevant in the age of social media, the leaders of the PR world ...
3 minute read
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IM Asia., IM EMEA.

What we can learn from Sina Weibo?

The “Chinese Twitter.” You might have heard this moniker used in reference to the Sina Weibo...
3 minute read
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Global Insights., IM North America., IM EMEA.

How the role of influencers has changed post-pandemic.

Shelter in place. That was the simple directive given to citizens around the world at the start of...
3 minute read
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Global Insights., IM North America., IM EMEA.

AI in influencer marketing: The next step?

Artificial Intelligence. For many of us, it is a concept long relegated to the realm of science...
3 minute read
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