Influencer Marketing moves at a dizzying speed.
Keep up to date with our insider thoughts on the latest industry news, insights and trends.
Beauty in focus: 2023 trend projections
In the world of beauty, 2022 was the year of juxtapositions and micro trends. Fluffy brows competed...
4 minute read
D2A commerce: how can brands get ready?
Balenciaga, Fendi, Ariana Grande – some of the biggest names in fashion and entertainment are in...
2 minute read
Is the social entertainment era reshaping influencer marketing?
It’s no secret that social media platforms are constantly evolving; be that a new algorithm,...
2 minute read
Sustainability and marketing: how do influencers amplify a brand’s impact?
In the age of social media, where consumers are more vocal than ever and transparent...
3 minute read
How TikTok is changing Gen Z shopping habits.
With over 1,000,000 active users, TikTok has stood out in the past years as a key space for...
4 minute read
How is the rise of sonic branding impacting digital marketing?
Audio logos, jingles, soundbites and sonic trademarks: seconds of sounds that can lead consumers to...
3 minute read
How crypto creators are inspiring audiences to diversify investments.
The community of crypto creators has experienced huge growth in the past years, following the boom...
3 minute read
What is the true measurement of success in an influencer campaign?
Influencer marketing was a $13 billion industry in 2021. The growth potential of this market...
4 minute read
Social in focus: 2023 trend projections
Where do we even start with social media in 2022? BeReal and dual-camera snaps got huge, AI went...