News.

Influencer Marketing moves at a dizzying speed.

Keep up to date with our insider thoughts on the latest industry news, insights and trends.

Global Insights.

How is the rise of sonic branding impacting digital marketing?

Audio logos, jingles, soundbites and sonic trademarks: seconds of sounds that can lead consumers to...
3 minute read
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Global Insights.

How crypto creators are inspiring audiences to diversify investments.

The community of crypto creators has experienced huge growth in the past years, following the boom...
3 minute read
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Global Insights.

What is the true measurement of success in an influencer campaign?

Influencer marketing was a $13 billion industry in 2021. The growth potential of this market...
4 minute read
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Global Insights.

How is YouTube tapping into Livestream Shopping?

Livestream shopping is growing in popularity as an effective strategy to boost customer loyalty and...
4 minute read
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Global Insights.

How will China lead eCommerce in 2022? Trends to watch.

The global pandemic has caused a lot of unrest for the retail sector, shifting consumer behaviour...
4 minute read
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IM Asia., IM North America., IM EMEA.

The Metaverse: New era for consumer experiences.

The internet is forever changing, but now with the metaverse being closer than ever, what does this...
5 minute read
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IM North America., IM EMEA.

How to use Instagram’s livestream shopping tool.

Instagram have added a new live streaming feature to their already impressive platform. This has...
4 minute read
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IM Asia., Global Insights., IM North America., IM LATAM., IM EMEA.

How can brands jump into direct to avatar [D2A] commerce?

Direct to avatar (D2A) commerce is a relatively new concept, having only emerged on the market in...
5 minute read
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IM Asia., Global Insights., IM North America., IM LATAM., IM EMEA.

What can brands learn from the gaming industry?

Many brand managers have watched the success stories surrounding the gaming industry and wonder how...
4 minute read
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IM Asia., Global Insights., IM North America., IM LATAM., IM EMEA.

How will the Creator Economy impact the Influencer Marketing industry?

Social media outlets are set to introduce new creator monetization features. These will open...
5 minute read
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